| The
not-so-secret, secret in Internet Marketing is the use of Squeeze
Pages. Those are the little minisites (mini web-sites) that are just
one page, where you offer a freebie or some other sort of incentive, in
exchange for the reader’s name and email. Sometimes you may
just
collect their email, the name is handy (for personalization later) but
not crucial.
The best squeeze pages, also known as opt-in pages are simple with a
big fat headline and as few words as possible. A video on a squeeze
page can work wonders as well.
Squeeze Pages are the heart and soul of Internet Marketing because they
are the very easiest vehicle to use to start building a list of leads,
or subscribers for yourself. There
are 3 important aspects to this page that you will want to keep in mind
when constructing your squeeze page, including:
Punchy Headline - Just
like a headline to a sales page, you need your
squeeze page to capture your visitor’s attention and prompt
them into action. Your headline should be written so that you are able
to keep them on the page long enough to subscribe, while your secondary
headline should feature one of your major points of interest.
Body - With squeeze or landing pages, you should typically
keep the
body text to a minimum, describing only the highlights and benefits of
subscribing to your list as well as a brief overview of what your
subscriber can expect to receive once a confirmed member.
The body text of your squeeze page should be brief but descriptive.
What this means is that you need to cut down the amount of text
featured on this page, yet still highlight what it is that you are
offering and what your subscribers will receive.
Were
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The
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One of the most important things
in an Internet Marketing business is a list of contacts. Just as in any
other business, online businesses also need to build relationships with
their customers. Subscribers are the contacts on your lists that are
the most valuable asset of your online business.
Therefore, list
building leads to building relationships, which in turn encourages
prospects to visit your website, sign up and get closer to buying your
offer. But people are not just going to flock to a website and leave
their contact information! To attract them, they must perceive some
value. The first thing they are going
to think about is how they will
benefit from giving you their contact details. That’s why
every business that does online marketing must build its own lists,
targeted at specific prospects. It is time consuming. You have to work
really hard. But in the end, you will directly enjoy the fruits of your
efforts. Everyone
talks about his or her ‘optin’ lists.
It’s their treasure. They
are always looking for new and
innovative ways to build their lists to keep visitors coming to their
sites continuously. They offer various things to the prospective
customer like free reports, ebooks, software, memberships, services
etc. just to get their email address and other identifiable
information.
It is essential to keep following up with people who might
be interested in what you are offering. Only when you have a growing
list can you facilitate your users to visit your site. It grabs their
attention and takes them to those areas of the site that are of
particular value to them.
Is it not
sufficient to have a few hundred contacts? In online marketing, not
every visitor buys from the site he or she is visiting. Sure you may
have built a huge database of contacts, but unless each one is a
qualified contact, there is no guarantee that they will take any
purchase-related action when they visit.
Even in the offline world, you
usually cannot get a buying decision out of your prospect right away
– it takes not less than 5 visits unless they are desperately
in need. Again, if you deal with more than one product, different
visitors may be interested in different products. That is why you have
to get your visitor’s email id and name as they browse
through your site. This
will let you plan a
frequency at which you can
remind them and keep them updated about current offers to keep the
sales coming in. You must use ethical methods to build your lists. The
worst thing in Internet marketing is acquiring a bad reputation,
because that will ensure that you can never do business again.
For
any
online business to grow, there must be an optin list. Building this
list is an ongoing process if the business is to survive. More than
anything else, marketing and emailing a list that has consented to
receive your information is important. It
is the only way that can
build customer loyalty and build your bottom line. If you expect your
customers to recommend you to others, you must follow ethical methods
of building your lists. Online
marketing is such a continually evolving business that you have to
constantly keep in touch with how your competitors are doing and what
methods they are using to succeed in this line. You have to keep on
trying new things, innovate and test whether your efforts are bringing
in the desired results. Some
people are content with trying proven
methods that have worked for years for others, while some prefer to
take the chance to try new methods. Once in a while, there is a
revolutionary system that is experimented with and found extremely
effective for those prepared to grab the opportunity.
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